motion designer // cargocollective.com/robnickels

watch it here:
http://www.syfy.com/imaginegreater/

Wow. I really don’t know what to say about this. I really do not understand what I just watched. Was that a commercial promo spot or a movie? Very amazing stuff from Moving Picture Company who has dabbled in pretty much everything:

their vfx reel is here

But we watched the SyFy spot and one thing is very clear that everyone here at work agreed on. That spot is going to be referenced to over and over again for years to come. Ad Agencies are going to be going from studio to studio pitching ideas from the spot in the future. Lord knows that it will be a month before we see the spray can idea.

The SyFy trailer itself was a bit odd in that it seemed like way too many ideas smashed together that seemed to show off ‘hey, look what I can do!’ rather than sticking to any theme, and this began to throw me off a little bit. I started to lose focus on what I was watching as I began just wondering what crazy vfx shot I was going to see next. I am still a firm believer that the new SyFy rebrand is something I like for the both the channel and the vfx industry.