Every day at the 3D animation studio I’m interning at, we work on pitches. Since we are a good studio, we get the biggest of the big here in Toronto.That means Powerade, Tide, etc. You almost do the entire spot in a pitch in order to convince the client that you know what you are doing and that they can be confident in you as animators. This is very stressful because there are usually 5 other animation houses that are pitching the same job as you from down the street (litterally). Creating 75% of the commercial takes a lot of work, and if you win the pitch, great, you get paid for that work, and the work it takes to finish it up to put on TV. However if you dont win, you worked for FREE. This is why it is important to win the pitch no matter what!

Our studio puts together a lot of stuff besides style frames for the client. (style frames are snap shots of your finished animation) We put together animation tests as well (but everyone does this), but everything is in HOW you present. Advertising skills and public speaking skills are vital here. You think that if you are just good and creative that is enough, its NOT. You will not win the pitch if you cannot communicate or relate with the client. Some clients have been working with the same animation houses for years because they have a relationship, they let other houses pitch for fun and to be nice more than anything, even though they are going to go with their trusted house anyways. How are you going to break that connection? By communicating your idea better than them, and knocking their socks off with visuals. Man am I glad I took Advertising as well.

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